Notori isn’t meant to grow at any cost.

To protect what it exists for — useful, honest and accessible communication for shops, craftspeople, freelancers, creators and non-profits — its founder has chosen not to rely on Notori alone for financial independence.

Part of the founder’s working time therefore goes to other projects and sources of income, deliberately kept separate.

The aim is simple: to avoid selling at all costs, to preserve our freedom to say, “you don’t need this”, and to keep improving Notori without passing that pressure on to its clients.

This period is also about building better tools and methods, so that over time Notori can offer services that are more effective, simpler and, whenever possible, within reach of even more people.